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“We create the ideas that shape the design of every project.”
نَحنُ نَبتَكِرُ الأَفكارَ الَّتي تُشَكِّلُ تَصميمَ كُلِّ مَشروعٍ
CHAPTER I
THE ORIGIN
We are a design concept and consultancy company
We work before design begins
We define the ideas that shape architecture, interiors, and vision design
Everything that follows: form, material, atmosphere is a result of that idea
We do not decorate
We define direction
نَحْنُ شَرِكَةٌ مُتَخَصِّصَةٌ فِي ٱبْتِكَارِ ٱلْأَفْكَارِ وَٱلِاسْتِشَارَاتِ ٱلتَّصْمِيمِيَّةِ
نَعمَلُ قَبلَ أَن يَبدَأَ تَّشْكِيلُ التَّصميم
نُعَرِّفُ الأَفكارَ الَّتي تُشَكِّلُ العِمارَةَ وَالتَّصميمَ الدّاخِلِيَّ وَتَصميمَ الرُّؤى
كُلُّ ما يَأتِي بَعدَ ذلِكَ مِن شَكلٍ وَمَوَادّ وَأَجواءٍ هُوَ نَتيجَةُ تِلكَ الفِكرَة
نَحنُ لا نُزَيِّن
نَحنُ نُحَدِّدُ الاِتِّجاه
THE ORIGIN
CHAPTER II
CHAPTER III
THE PROJECTS
We present a selection of projects, each shaped by one defining idea. What you see here is the distilled version the clearest expression of concept before all the layers of development. These sheets capture the heart of the project without overwhelming you with the process behind it.
نَعْرِضُ مُخْتَارًا مِنَ المَشَارِيعِ كُلٌّ مِنْهَا مَبْنِيٌّ عَلَى فِكْرَةٍ مُحَدِّدَةٍ وَاحِدَةٍ مَا تَرَاهُ هُنَا هُوَ الصِّيغَةُ المُخْتَصَرَةُ الأَوْضَحُ لِلمَفْهُومِ قَبْلَ الرُّسُومِ وَالتَّطْوِيرِ هَذِهِ الصَّفَحَاتُ تَقْتَنِصُ قَلْبَ المَشْرُوعِ دُونَ أَنْ نُثْقِلَكَ بِمَا يَقَعُ خَلْفَهُ مِنْ عَمَلٍ وَتَفَاصِيلَ
THE PROJECTS
GAL 1
THE PRINCIPLE
We start with the idea always. It’s the stage many overlook, yet it defines everything that follows. A strong concept becomes the backbone of the project, shaping materials, proportions, atmosphere, and experience. our core is: design that begins with intention, grows with clarity, and forms a complete world.
نَبْدَأُ بِالفِكْرَةِ دَائِمًا فَهِيَ المَرْحَلَةُ الَّتِي يَتَجَاوَزُهَا الكَثِيرُونَ وَلَكِنَّهَا تُشَكِّلُ كُلَّ مَا يَأْتِي بَعْدَهَا فَالفِكْرَةُ القَوِيَّةُ تُصْبِحُ عِمَادَ المَشْرُوعِ وَتُشَكِّلُ المَوَادَّ وَالنِّسَبَ وَالجَوَّ وَالتَّجْرِبَةَ هَذَا هُوَ لُبُّ عَمَلِنَا تَصْمِيمٌ يَبْدَأُ بِالفِكْرَةِ وَيَنْمُو بِالوُضُوحِ وَيَتَشَكَّلُ عَالَمًا مُكْتَمِلًا مُتَّسِقًا
THE PRINCIPLE
CHAPTER IV
RECENT PROJECTS
These recent works reflect where our thinking stands today sharper, faster, and more focused. Each project pushed the idea further, adapting to the demands of its context while maintaining clarity and intention. This is the work that shows how we continue to evolve & move design forward.
هَذِهِ الأَعْمَالُ الحَدِيثَةُ تُجَسِّدُ مَوْقِفَنَا التَّصْمِيمِيَّ اليَوْمَ أَكْثَرَ حِدَّةً وَأَسْرَعَ إِيقَاعًا وَأَوْضَحَ تَوَجُّهًا كُلُّ مَشْرُوعٍ دَفَعَ الفِكْرَةَ إِلَى أَمَامٍ وَتَكَيَّفَ مَعَ سِيَاقِهِ مُحَافِظًا عَلَى الفِكْرَة هَذِهِ الأَعْمَالُ تُبَيِّنُ كَيْفَ نُواصِلُ التَّطَوُّرَ وَنَقْدُمُ التَّصْمِيمَ إِلَى الأَمَامِ
RECENT WORKS
GAL 2
THE ELEMENTS
Each concept is delivered through a clear set of elements: the idea, the mood, the spatial logic, the materials, the atmosphere, and the visual world. These elements form the complete direction the framework that guides every decision the project will take
يُقَدَّمُ كُلُّ مَفْهُومٍ مِنْ خِلَالِ مَجْمُوعَةٍ وَاضِحَةٍ مِنَ العَنَاصِرِ الفِكْرَةِ وَالمَنْطِقِ المَكَانِيِّ وَالمَوَادِّ وَالجَوِّ وَالعَالَمِ البَصَرِيِّ هَذِهِ العَنَاصِرُ تُشَكِّلُ الاِتِّجَاهَ الكَامِلَ وَالإِطَارَ الَّذِي يَقُودُ كُلَّ قَرَارٍ فِي المَشْرُوعِ
CHAPTER V
THE CLIENTELE
Our clients come from different worlds PRIVATE INDIVIDUALS who seek discretion, identity, and a design language that feels personally authored; GOVERNMENT AUTHORITIES where heritage, culture, and national vision shape every decision; and DEVELOPERS who require strategic clarity, differentiation, and concepts that elevate market value. Each operates with its own logic, yet our methodology adapts with precision delivering direction that is focused, intentional, and uncompromised.
يَأْتِي عُمَلَاؤُنَا مِنْ عَوَالِمَ مُخْتَلِفَةٍ أَفْرَادٌ يَبْحَثُونَ عَنِ الخُصُوصِيَّةِ وَالهُوِيَّةِ وَاللُّغَةِ التَّصْمِيمِيَّةِ الَّتِي تُشْبِهُهُمْ وَجِهَاتٌ حُكُومِيَّةٌ تُشَكِّلُهَا الثِّقَافَةُ وَالإِرْثُ وَالرُّؤْيَةُ الوَطَنِيَّةُ وَمُطَوِّرُونَ يَحْتَاجُونَ إِلَى وَضُوحٍ اسْتِرَاتِيجِيٍّ وَتَمَيُّزٍ يُرْفَعُ بِالقِيمَةِ السُّوقِيَّةِ كُلٌّ مِنْ هَذِهِ العَوَالِمِ لَهُ مَنْطِقُهُ الخَاصُّ وَمَعَ ذَلِكَ تُوَائِمُ مَنْهَجِيَّتُنَا بَيْنَهَا بِدِقَّةٍ لِتُقَدِّمَ اتِّجَاهًا مُرَكَّزًا وَمَقْصُودًا وَمَصُوغًا
CLIENTELE
CHAPTER VI
CONTACT
Every great project begins with a conversation
يَـبْدَأُ كُلُّ مَشْرُوعٍ عَظِيمٍ بِمُحَادَثَةٍ
CONTACT
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